Heritage Tourism Marketing: Status, Prospects and Barriers

Abstract

Heritage tourism marketing plays a significant role to attract tourists in heritage destinations. Bangladesh is endowed with historical and archaeological sites. The country has all the potential to be an important heritage destination in the world. Well-planned marketing of these heritage destinations is a primary requirement to attract both foreign and domestic tourists. There are some barriers which can impede successful heritage tourism marketing in Bangladesh. Lack of coordination among stakeholders, insufficient funding and providing less importance to the needs of the tourists can obstruct successful heritage tourism marketing. Developing creative promotional program, coordination among relevant stakeholders, conservation and protection of heritage sites and active participation of both private and public sector are necessary to implement heritage tourism marketing in Bangladesh.