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Strategic Planning and Branding Management of Chinese E-commerce Business: A Case Study of Three Squirrels

  • Wang X
Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) (2022) 203
DOI: 10.2991/assehr.k.211209.193
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Abstract

… promotional methods, attract millions of Chinese consumers to shop online [1]. In this context, … For instance, TS uses the internet and social media such as WeChat, TikTok to provide …

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APA

Wang, X. (2022). Strategic Planning and Branding Management of Chinese E-commerce Business: A Case Study of Three Squirrels. In Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) (Vol. 203). Atlantis Press. https://doi.org/10.2991/assehr.k.211209.193

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