Reverse integration and optimisation of agricultural products E-commerce omnichannel supply chain under Internet technology

Abstract

Under the background of Internet technology, due to the uneven distribution of information, poor stability of various links, low product quality and standards, and immature development of cold chain logistics network, China’s agricultural products e-commerce omnichannel supply chain cannot match the diversified needs of consumers. Based on the background of Internet technology, on the basis of exploring the reverse integration value demands of agricultural products e-commerce omnichannel supply chain, this paper constructs three modes of consumption leading business process, service leading organisation and linear value creation, and puts forward the specific implementation path, so as to realise the standardisation and modern operation of agricultural products e-commerce omnichannel supply chain.