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The Mediating Role of Brand Love in Predicting Green Purchase Behaviour of Organic Cosmetic Products

  • Mohamad Daud F
  • Hee O
International Journal of Academic Research in Business and Social Sciences (2021) 11(6)
DOI: 10.6007/ijarbss/v11-i6/8487
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Abstract

… The literature affirms a pressing need to assess green purchase behaviour in organic cosmetics as cosmetic users are unprotected from side effects due to use of skincare and …

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APA

Mohamad Daud, F. N., & Hee, O. C. (2021). The Mediating Role of Brand Love in Predicting Green Purchase Behaviour of Organic Cosmetic Products. International Journal of Academic Research in Business and Social Sciences, 11(6). https://doi.org/10.6007/ijarbss/v11-i6/8487

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