Partisipasi Penduduk dalam Kampung Wisata dengan Menerapkan Theory of Planned Behavior

Abstract

In essence the development of tourism can not be separated from the resources and uniqueness of local communities, both physical and non-physical elements (traditions and cultures), which is the main driving element of tourism activity itself so that tourism should be seen as community-based or community-based activities local. Agrowisata Petik Jeruk, Kampung Wisata Tani, and Kampung Organik are research sites used with a population of 119 homes throughout the site. Of the total population, 93 people were taken as respondents. Of the 93 respondents scattered in the three locations lack the intention to participate, but the respondents still want to continue to participate in the tourist village. So researchers are interested to see the phenoma. The objectives of this research are: (1) To analyze the influence of attitude, subjective norm, and behavioral control toward participation through intermediary intention in tourist village in three different locations. (2) Analyzing the influence of intent on the participation of the population in the tourist village in three different locations. (3) Analyze the direct influence of behavioral control on the behavior of people's participation in a tourist village in three different locations. The results of this study indicate that residents in three locations intend to continue to participate in the tourist village. The attitude of the people in Agrowisata Petik Jeruk and in Kampung Wisata Tani is positive, while in Kampung Organik is hesitant. The subjective norm of the people in Agrowisata Petik Jeruk and Kampung Wisata Tani is hesitant, while in Kampung Organik is negative. The behavioral control of the population in the three locations is in doubt. The population intentions at the three locations are positive.