Social Media as a Lens for Citizen Science: Investigating Visitor Contributions in a Forest Recreational Area

Abstract

The primary challenge in collecting biodiversity information using citizen science is to encourage a diverse range of people to participate. This is crucial in fostering a Nature Positive society. Social media approaches have the potential to engage not only nature lovers but also a wider range of citizens, including those indifferent to nature. However, current understanding of the traits of individuals who contribute to widely prevalent social media platforms is limited and insufficient. This study focuses on individuals who contribute to a forest recreational area and the photos they share on a popular social media platform; it sheds light on the untapped potential of social media as a source of citizen science data and contributor sources. We developed a taxonomy of 22 classifications for 1066 photographs that illustrate human–ecosystem interactions and identified the relationship between these subjects and the history of social media activities of the 136 photo contributors. Our findings indicate that different behavioral styles exist among different types of visitors regarding their posting behavior and associated forest recreation types. This can encourage future contributions to the recruitment of citizen scientists and the collection of biodiversity information at small spatial scales.