A Study on the Para-social Interaction Between Idols and Fans in Virtual Applications

Abstract

Advances in media technology have accelerated the development of social media, and also assist the evolution of idol industry. This paper delves into the para-social interaction in the virtual application-Lysn Bubble through the methodology of participatory observation and text analysis. From these three perspectives: behind-the-scene content, simulated private chatting environment and establishment of membership communities, para-social interaction is well-built between fans and idols. Bubble meets the fans' requirements for intimate relationships, breaks through the previous barrier of two-way communication between idols and fans, and introduces the concept of purchasing information and communication with idols into para-social interaction.