Towards Five Star Classification Shopping Centre in Malaysia: An Exploratory Research on Categories of Shopping Centre

Abstract

Shopping Centre is the most wonderful spots nowadays with their appealing shops and a wide assortment individual spend their free occasions to unwind, shop and make the most of their occasions. Be that as it may, it shows up the powers driving retail development everywhere throughout the world have withdrawn from real customers request. A shopping centre is a group of retail stores. With the harried number development of shopping centres in Malaysia, the competition among of those commercial retailers is seen as crucial. The shopping centre springing up around us like mushrooms after the rain. The changes format of urbanisation, globalisation, new technologies and innovations are leading the entire retail market makes our shopping centres management more challenging. Because shopping centres comprise of many types with different features to serve its function, the measurement of the quality of shopping centres becomes more complex. One of the ways to facilitate the measurement of quality of different types of shopping centres is by classifying the shopping centres. Therefore, this paper looks on the category the shopping centre in Malaysia based on physical criteria, rental rate, tenant’s revenues and retails customers patronage satisfaction. The criteria of shopping centre acquired through literatures can be filled in as an orientation in making a categorised of shopping centres in Malaysia. Interview with government and private sectors involved in shopping centres has been conducted to find out the suitable category of shopping centre in Malaysia. This is an initial study toward the classification of shopping centres in Malaysia. Noted that the classification is very important for investment purpose and as a guideline, therefore, shopping centre must get a better rating tool for the developers and investors for their investment decision in the future.