Beauty Clinic Selection Based on Service Quality Using AHP (Analytical Hierarchy Process) Method in Industrial Engineering Department

Abstract

Economic growth, technology and social culture has driven changes in consumer behavior and needs that continue to grow, one of which is the need to continue to improve themselves. This is supported by the number of beauty clinics that stand. As a company engaged in the field of suits, beauty clinics must be able to make consumers feel satisfied with the services provided. This research helps consumers determine the beauty clinic services that consist of 3 alternatives, namely Erha Clinic, London Beauty Center and Natasha Skin Care. The method used in this study is the Analytical Hierarchy Process (AHP) method. The AHP method will break down complex multi-factor or multi-criteria problems into a hierarchy. Where with hierarchy, a complex problem can be broken down into groups which are then arranged into a hierarchical form so that the problem will appear more structured and systematic. This research will produce priority weight values for each beauty clinic, which based on the largest weight is an alternative beauty clinic with the best service quality.