Overview on the Growth and Development of TikTok’s Globalization

Abstract

After years of development, watching short videos have become a component of the general public. The objective of this study was to analyze TikTok business model, engage in its product internationalization and valuation, and investigate the potential risk TikTok may face. In terms of market share in China and overseas, TikTok owns a broader market prospect and has more advantages the One smile. This research focuses on the success of TikTok and its core competitiveness, and some potential risks. TikTok has taken steps to paint itself as an American brand even if the executive orders also underline what is at stake in the potential "decoupling" of the U.S. The success of chattering proves the vast market potential of the domestic short video platforms. At the same time, it also reflects the correctness and uniqueness of the business model.