Abstract
We argue that placing a generative artificial intelligence model between qualitative researchers and their subjects of inquiry fundamentally displaces and distorts the conditions under which meaningful and epistemologically sound knowledge can emerge. We further argue that such mediation raises ethical implications that are incompatible with the principles of responsible research that underpin business and society scholarship.
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Nguyen, D. C., & Welch, C. (2025). Engaged and Responsible Scholarship: Why Qualitative Researchers Should Not Embrace GenAI. Business and Society. SAGE Publications Ltd. https://doi.org/10.1177/00076503251386539
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