El moVImiento social 15-M de España y la promoción de la protesta a través de sus VÍdeos en Youtube

Abstract

The article analyzes the discursive strategies and the impact of eight videos that are posted on YouTube between September 2012 and March 2013 to promote social protests taking place in the city of Madrid. These videos are made by the group audiovisual Toma la Tele and broadcast the calls organized by different groups linked to the 15-M social movement in Spain. Following the analysis it is found that in three videos using violence as a strategy of persuasion.