“Las curvy como modelo de ‘celebritización’ y empoderamiento en Instagram

Abstract

Digital communication and the rise of social networks, such as Instagram, have facilitated new models of interaction and communication between people and have configured a new way of understanding fame by configuring the emergence of micro-celebrity. The object of the study is to verify if the hypervisibility that produces the presence in this social network can play an emancipatory role and a possibility of social action through the celebrification in the case of curvy, a group of models and women of large sizes who Have claimed their non-hegemonic body. This example allows us to analyze the intersectionality of gender and class in the discourse of social networks.