An Investigation of Competitive Priorities and competitive Advantage among small scale industries with reference to Coimbatore city

Abstract

In this paper, the authors examine the relationship between the competitive priorities and competitive advantage among small scale industries in Coimbatore. The data set were randomly drawn from a sample of 22 top level executives of small scale industries in Coimbatore to draw valid conclusions. To measure the competitive advantage and competitive priorities of small scale industries, we considered 13 and 32 keys as determining variables, respectively .The ranking on a five point Likert scale regarding competitive priorities in small scale industries were measured based on the domains such as Quality ,Cost , Delivery, flexibility , Customer-focus and Know-how . Also, the same scale is used for competitive advantage; we employed Cronbach's alpha test and multiple regression analysis. The results suggest that there is a significant relationship between the competitive priorities and competitive priorities and competitive advantage among the small scale industries in Coimbatore.