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Content Analysis in the Research Field of Corporate Communication

  • Lischka J
Springer Fachmedien Wiesbaden, (2023), 349-361
DOI: 10.1007/978-3-658-36179-2_30
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Abstract

Content analyses in corporate communication can reveal organizational phenomena that are otherwise hard to obtain. Research themes are manifold and range from corporate social responsibility (CSR) and corporate reputation to stakeholder relations and crisis...

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Lischka, J. A. (2023). Content Analysis in the Research Field of Corporate Communication. In Standardisierte Inhaltsanalyse in der Kommunikationswissenschaft – Standardized Content Analysis in Communication Research (pp. 349–361). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-36179-2_30

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