How to improve new generation migrant workers' entrepreneurial willingness-A moderated mediation examination from the sustainable perspective

Abstract

Drawing on government service quality theory, we examined the impact of government service quality on new generation migrant workers' entrepreneurial willingness. This paper proposed that government trust mediates the relationship between government service quality and new generation migrant workers' entrepreneurial willingness, and the entrepreneurial climate plays a positive moderating role. Using the survey data of 472 new generation migrants, empirical results support the hypotheses. This research reveals that government trust plays an important role in the relationship between government service quality and migrant workers' entrepreneurial willingness, which has important theory contribution, but also practical implications for effectively constructing government trust and managing migrant workers' entrepreneurial willingness.