Prioritizing Competitive Strategies in Iranian SME's Based on AHP Approach in Severe Economic Sanctions

Abstract

Hard and compressed competition, constant change and instable and environmental uncertainty, and creating new needs and in consequence of creation of new markets, rapid change in technology and need for constant learning in organizations and personnel and… are of characteristics of today’s market. Besides changing the strategic management of e-commerce is changing many other industries. The topic of this research is “review and prioritizing of competitive strategies in SME's in AHP method”. The main question to the presence research, is that according to the source and budget limitations that no organization can deploy those competitive strategies, so how best SME's, can use competitive strategy according to the present time that would fit best in the hard conditions of the market? Doing this work, we have used Michael Porter’s view about competitive strategy. This has made of Cost Leadership, Focus, and Differentiation. Statistic research, employers of SME's and survey-applied research method were used in this research. Data collection entails 63 Iranian SME's were as the sample for this study. After performing the research, the results reveal that the best strategy among competitive strategies for Iranian SME's is the Cost Leadership Strategy.