Live Streaming: Its Relevant Concepts and Literature Review

Abstract

Live streaming is a new form of social applications involving video content, consumption and real-time human interaction to facilitate users' ability to interact with each other. Despite the increasing popularity of live streaming and its influence on business and society, relatively little research has been conducted to understand what we know and what we need to know about it. Therefore, a systematic review of the existing literature was carried out to synthesize the research findings. Accordingly, we systematically reviewed 133 useable papers published across 52 academic journals and 10 conferences with regards to research trends, topics, methodology, and contexts. This study offers a thorough understanding of current practices in live streaming, which may help businesses to better realize their live streaming deployment objectives.