Digitalization Methods from Scratch Nature towards Smart Tourism Village; Lessons from Tanjung Bunga Samosir, Indonesia

Abstract

This paper exposed based on a concern about the very good tourism potential, but still not managed under market conditions. The development and management of digital tourism has become a building block for a competitive tourism destination, including the development of a tourist village. Super-priority tourism destination development, must employ a smart concept in ICT and eco-tourism development. Expert Judgment, through a number of focus groups, is used to formulate the best-adapted digital transformation strategy in the tourism village, using qualitative methods and Focus Group Discussion on Village Stakeholders. The results show that building blocks for smart tourism village development are the digital skills of stakeholders as well as financial, digital infrastructure and mentoring support, Tanjung Bunga Village should follow four stages of development: increasing digital literacy, building e-business, setting up e-commerce and building up e-commerce.