Analysis of Quality from Users Perspective for Develop Website

Abstract

Quality of website service becomes part of branding. Through the evaluation can be found the root of the problem and then find a solution. In this research, 92.3 MQ FM Jogja radio website was evaluated for website development. The method used in this study is a WebQual Improvement, taken from previous researchers then variables adjusted to the type of website. Through focus group decision with radio managers and radio website developers, stated that the results of the study are in accordance with the conditions that occur. Where complementary relationship and usability variables affect the interest of users in accessing the website. From the results of questionnaires data distributed to loyal radio listeners and the general public, drawn into the Importance Performance Analysis (IPA) diagram, with the aim of obtaining priority services that must be addressed immediately. In quadrant I shows 2 problems, ie on hope of off-air and download pages, and radio program list page. User expectations are constrained to be realized because the website system used is not supported to add these features.