HELPING STUDENTS OVERCOME BARRIERS TO BUSINESS COMMUNICATION NOWADAYS

Abstract

Foreign language competence and cultural differences are often seen as the most common barriers to effective business communication and mastering them is understandably a long-term process, involving both targeted study and accumulating relevant practical experience. This paper will start by identifying other obstacles to effective communication that business people might encounter nowadays and then suggest some ways in which students preparing for a career in business would benefit from communication-focused activities in the classroom. It will show that an interdisciplinary approach is especially relevant at the moment, since the traditional channels and perspectives on business communication have been challenged in the context of the current global health crisis.