Digitalisasi Pemasaran dan Re-Branding Dalam Upaya Meningkatkan Minta Beli di Desa Sukamanah

Abstract

The development of UMKM in Sukamanah Village has unique characteristics due to its geographical and socio-economic conditions. However, the rapid development of digital technology and changes in consumer preferences have made it necessary for UMKM to adapt to the digital era. Efforts to manage financial resources effectively are very important for the success of UMKM in the market. Rebranding and digital marketing are very important for UMKM in Sukamanah Village to increase product visibility and competitiveness. Some of the challenges faced include limited knowledge about branding and digital marketing, limited access to digital media, and limited training on online platforms. Despite facing these challenges, UMKM in Sukamanah Village have great potential, but challenges in branding and digital marketing need to be overcome immediately.Pengembangan UMKM Desa Sukamanah memiliki karakteristik unik karena kondisi geografis dan sosial-ekonominya. Namun, perkembangan pesat teknologi digital dan perubahan preferensi konsumen telah membuat UMKM perlu beradaptasi dengan era digital. Upaya untuk mengelola sumber daya keuangan secara efektif sangat penting bagi keberhasilan UMKM di pasar. Rebranding dan pemasaran digital menjadi sangat penting bagi UMKM di Desa Sukamanah untuk meningkatkan visibilitas produk dan daya saing. Beberapa tantangan yang dihadapi meliputi keterbatasan pengetahuan tentang branding dan pemasaran digital, akses terbatas ke media digital, serta pelatihan yang terbatas pada platform online. Meskipun menghadapi tantangan ini, UMKM di Desa Sukamanah memiliki potensi besar, namun tantangan dalam branding dan pemasaran digital perlu segera diatasi.