Online Shopping and Consumption Ethics of Muslim Students: An Islamic Law Analysis of Digital Consumptive Behavior

Abstract

It cannot be denied that in today's era, many people prefer to shop online rather than conventionally. Ease of access, time efficiency, and various attractive promotions make online shopping increasingly popular, especially among students. This study aims to analyze the consumptive behavior of students in online shopping activities in terms of the principles of Islamic law. The method used is a normative-empirical approach through semi-structured interviews with students and literature studies from relevant journals published in 2023-2025. The results showed that the level of self-efficacy and understanding of Islamic economic values are very influential in suppressing excessive consumptive behavior. Students who have good self-control and sharia insight tend to shop wisely and responsibly. Thus, it is necessary to strengthen financial literacy and understanding of Islamic law so that people, especially students, can utilize online shopping in a balanced manner and in accordance with religious values.