Book Chapter

Customer Perceptions of Firm Innovativeness

  • Rahman A
  • Heinonen K
Routledge, (2026), 48-64
DOI: 10.4324/9781003492047-6
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Rahman, A., & Heinonen, K. (2026). Customer Perceptions of Firm Innovativeness. In Exploring Commercial, Social, and Digital Innovation from the Customer Perspective (pp. 48–64). Routledge. https://doi.org/10.4324/9781003492047-6

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