Beyond the one-drop rule: Views of Obama's race and voting intention in 2008

Abstract

We use data from a national survey of likely voters conducted before the 2008 election to study the association between Obama's perceived racial identity and voters' choices. Voters who saw Obama as biracial were substantially more likely to vote for him, suggesting that many Americans regard a biracial identity more favorably than a black identity. The relationship was stronger among Democrats than among Republicans. The potential implications of our findings for the future of race in American politics are discussed.