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The Effects of Perceived Risks on Purchase Decision Behavior among Internet Fashion Consumers

  • Nam E
  • Lee J
Journal of the Korean Society of Clothing and Textiles (2009) 33(11) 1707-1718
DOI: 10.5850/jksct.2009.33.11.1707
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Abstract

… examines the effects of perceived risks on purchase decision behavior among Internet fashion consumers … The purchase decision behavior consist of 3 factors, delay of purchase decision, website … risk, counterfeit product risk, and credit dealing risk positively affected the delay …

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Nam, E.-H., & Lee, J.-H. (2009). The Effects of Perceived Risks on Purchase Decision Behavior among Internet Fashion Consumers. Journal of the Korean Society of Clothing and Textiles, 33(11), 1707–1718. https://doi.org/10.5850/jksct.2009.33.11.1707

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