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The place branding of Qatar

  • de Jong M
Research in Hospitality Management (2011) 1(1) 31-35
DOI: 10.1080/22243534.2011.11828273
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Abstract

Destination branding has become popular. Countries brand themselves to draw visitors and competent expatriates and to create economic diversification. The brand emphasises the uniqueness of the pla...

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APA

de Jong, M. (2011). The place branding of Qatar. Research in Hospitality Management, 1(1), 31–35. https://doi.org/10.1080/22243534.2011.11828273

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