The development strategy of coastal area potential based entrepreneurship skills education

Abstract

The entrepreneurship skill education program is a program of the non-formal education carried out by PKBM to provide knowledge, skills, and entrepreneurship attitudes for residents based on the potential resources and business field needs in the citizens. The research is aimed to (1) analyze the factors that are influencing the development of the entrepreneurship skill education program (2) formulate the development strategy of the coastal area potential based on the entrepreneurship skill education program. The research used the qualitative descriptive method, and it was conducted in four districts with the characteristics of the coastal area at North Luwu Regency namely: Malangke District, West Malangke District, Bone-Bone District, and Tana Lili District. Data were collected using the documentary, questionnaire, and in-depth interview. The data were analyzed using the descriptive, principal component, and SWOT analyses. The research results indicated that: (1) influencing significantly in the development of the entrepreneurship skill education program at North Luwu Regency are: (1) natural resource potential (2) business field needs (3) partnership cooperation (4) institutional assistance in business pioneering ( 5) skills-based curriculum development based on work and business needs; (6) education level (qualifications) and tutor competence (7) access (distance) to PKBM (8) motivation and mindset of learning citizens (9) permanent work of learning residents, and (10) health conditions of learning residents. The development strategies of the entrepreneurship skill education program are the aggressive strategies through; (1) the development policies of the entrepreneurship skill education program based on regional potential and business opportunities (2) the standardized skill-based curriculum compilation based on competence and commodity types (3) the accompaniment policies of the entrepreneurship skill education program (4) the cooperation development with related stakeholders to carry out the improvement of the tutors competence based on regional potential and business opportunities, and (5) the program partnership establishment between IKM/DUDI and PKBM institutions in an effort to ensure the labour availability and absorption.