Social Media Text Meaning: Cultural Information Consumption

Abstract

As a doorway to information, social media allows a diverse range of media consumers to read a text message and comprehend the meaning of a social media text. Media users might bring up cultural consumption due to the 24-hour flow of information through social media. The fundamental issue in this situation is how media consumers interpret social media content. This research investigates the significance of social media texts, which give rise to cultural information consumption. The issue is the type of cultural consumption and how readers consume it. The data was collected through a questionnaire disseminated online to social media users, and the technique employed was media semiotics. According to the findings of this study, media users who have roles as readers, publishers, and creators of social media texts have a greater propensity to consume information and the means to actualize themselves as active media users. The increased reading interest in varied details leads to the usage of various social media texts and has created possible issues with the meaning of text messages between users. This study speaks to the necessity of a more incredible culture in digital media literacy.