Does the gun pull the trigger? Automatic Priming Effects of Weapon Pictures and Weapon Names

Abstract

More than 30 years ago, Berkowitz and LePage (1967) published the first study demonstrating that the mere presence of a weapon increases aggressive behavior. These results have been replicated in several contexts by several research teams. The standard explanation of this weapons effect on aggressive behavior involves priming; identification of a weapon is believed to automatically increase the accessibility of aggression-related thoughts. Two experiments using a word pronunciation task tested this hypothesis. Both experiments consisted of multiple trials in which a prime stimulus (weapon or nonweapon) was followed by a target word (aggressive or nonaggressive) that was to be read as quickly as possible. The prime stimuli were words in Experiment 1 and pictures in Experiment 2. Both experiments showed that the mere identification of a weapon primes aggression-related thoughts. A process model linking weapons as primes to aggressive behavior is discussed briefly.