Beyond FinTech Adoption: How AI-Enabled Financial Process Digitalization Shapes Entrepreneurship

Abstract

The digital transformation of entrepreneurial finance has progressed beyond basic FinTech adoption toward the deeper digitalization of financial processes and the integration of artificial intelligence (AI). Yet, firms, particularly non-financial SMEs, vary substantially in their ability to convert these technologies into superior entrepreneurial, market, and financial outcomes. This study develops and tests a capability-based model explaining how FinTech-enabled financial process digitalization (FPD) and AI use shape entrepreneurship by influencing entrepreneurial performance outcomes. In line with current developments in digital finance, AI use is conceptualized as an embedded and complementary feature of FinTech-enabled financial process digitalization rather than an independent technological category. Drawing on the resource-based view and behavioral finance, we propose digital financial capability (DFC) as a central mechanism through which FinTech-enabled digitalized finance creates value, while credit fear is conceptualized as a behavioral constraint that limits entrepreneurial outcomes. We further posit customer satisfaction as a market-facing outcome linking financial capabilities to firm performance. Using survey data from 318 non-financial SMEs operating in Greece and applying Partial Least Squares Structural Equation Modeling (PLS-SEM), the findings show that FPD and AI use significantly enhance DFC, which in turn increases customer satisfaction and entrepreneurial performance. In addition, financial process digitalization reduces credit fear, thereby mitigating its negative impact on entrepreneurial performance. By shifting the focus from technology adoption toward AI-supported capability development within digitally enabled financial processes and behavioral mechanisms, this study advances FinTech and entrepreneurship research and offers actionable insights for managers and policymakers seeking to leverage digital finance for sustainable entrepreneurial value creation.