Influence of Specialization on Entrepreneurial Intentions of the Students Pursuing Management Program

Abstract

This paper was conceptualized with an objective to ascertain the entrepreneurial intentions amongst the students pursuing management program and to assess the influence of respective specialization such as HR, Operations, Finance and Marketing on the entrepreneurial intentions. Ajzen’s [1] Theory of Planned Behaviour was applied to explicate the behavioural intentions. The results indicated that Personal Attitude and Perceived Behaviour Control had significant influence on the entrepreneurial intentions while Subjective Norms did not have any influence. It was identified that overall specialization had no significant influence on the entrepreneurial intentions. However, the students who have taken Marketing as their domain for Specialization in their management program have shown interest to choose entrepreneurship as their career with complete knowledge and larger intent to have control on their business comparatively followed by the students who have taken Finance as specialization. Students of HR and Operations specialization were identified to be lowest in having entrepreneurial intentions.