247A Novel Online Resource for an Integrated Care Project: Using ata Analytics to Understand its Use

Abstract

Background: The aim of the Waterford Integrated Care for Older People Project [WICOP] is to integrate specialist geriatric community and hospital services in Waterford, initially for four groups of older adults with complex healthcare needs - namely older adults with falls, frailty, memory problems and movement disorders. WICOP has been developed as part of the HSE's Integrated Care Programme for Older People [ICP-OP]. Methods: Using the ICP-OP's 10-step framework we reviewed resources currently available locally and designed new care pathways. The website was developed through Wix. com and used Google Analytics to monitor its use. wicop.ie was launched on 28/03/2017 to guide patients, their families and community-and hospital-based healthcare professionals in how they can utilise health and social care services in Waterford. The website has information on the status of the Specialist Geriatric Ward, referral processes, educational resources for patients and families, and information on accessing home supports and residential care. Results: Between the 21/4/17 and 21/05/2017, 102 new users were recorded with 85% from Ireland and 15% from Australasia and Asia. 73 users visited the site directly, 22 through a search engine, 19 through social media.156 unique sessions were recorded. There were 592 page views. The average session duration for a user was just over 3 minutes (3.14 minutes), with on average 4.52 pages viewed per session. Conclusion: The website is in its infancy but information from Google Analytics establishes its demand. We predict this demand will increase with increased awareness of the website. We are developing business cards, leaflets and posters to promote the website as a resource. The website will also reflect developments with the WICOP. It is a novel way of providing information about accessing health and social care services for older patients.