Analisis Tipografi pada Spanduk Pemasaran Perumahan

Abstract

Abstrak Spanduk merupakan bagian dari media iklan lini bawah. Efektifitas spanduk dipasang di jalan diharapkan mampu menjaring minat audience. Awalnya spanduk berbahan kain dengan kemudian informasi yang diberikan dituliskan dengan mengunakan cat sablon, teknik ini sering disebut dengan teknik cetak saring, atau gaya desainnya disebut dengan gaya vernakular. Seiring kemajuan teknologi dunia cetak spanduk tidak hanya berbahan kain bisa juga menggunakan bahan flexy tenik yang digunakan dengan mencetak langsung melalui mesin cetak berskala besar. Dalam mendesain sebuah spanduk harus memperhatikan elemen-elemen penting salah satunya yaitu tipografi. Tipografi pada spanduk harus bisa mewakili konsep dan karakteristik dari apa yang ingin disampaikan. Dalam penelitian ini dianalisis spanduk pemasaran perumahan yang terdapat dijalur lalulintas kendaraan di Jakarta berdasarkan hirarki dan kontras serta prinsip pokok tipografi (readability, legibility, dan visibility). Abstract The banner is part of the below the line media. The effectiveness of banners installed on the road is expected to capture the interest of the audience. Originally banner made of cloth with later information provided written by using screen printing paint, this technique is often referred to as screen printing techniques, or design style called vernacular style. Along with the advancement of technology world of banner prints not only fabric can also use the material flexy tenik used by printing directly through large-scale printing press. Effective advertising media in marketing a product or service one of which is banners. A banner is a span of cloth whose contents are propaganda, slogan or news that needs to be known by the public. Banners at this time as a media campaign that is quite popular, because the price is quite cheap and the process is very fast. In designing a banner should pay attention to the important elements one of which is typography. Typography on banners should be able to represent the concepts and characteristics of what to say. In this study analyzed housing sales banners contained in vehicle traffic in Jakarta based on hierarchy and contrast and basic principles of typography (readability, legibility, and visibility).