NIKE: Word of Mouth Marketing for Brands

Abstract

The purpose of this article is to discover why businesses can be expand by word of mouth. We shall use Nike as an example to address that question since it is the most successful sportswear brand in the world. Any subsequent results are dependent on the study of its market. Following that, we must determine what distinguishes Nike from other companies and why Nike was chosen for the role. Comprehensive and detailed analyses are provided to show its situation and figure out some threats and opportunities that Nike may encounter. In additional, we will reveal the critical function of its logo, the 'swoosh,' and cumulative brand culture were in making the brand distinctive and recognizable throughout the process. By analysing all these, the conduit of being spread through word of mouth for businesses will be clearer and more understandable and we can know the key of word of mouth branding.