False information diffusion in public crisis on interpersonal network and intervention strategies

Abstract

With the development of economy, the public crisis has been increasing frequently and false information took shape because of the public's assentation and lack of recognition. The diffusion of false information has intensified the public panic and anxiety. Beside, it may cause secondary damage easily. Therefore, the management department of false information in public crisis information should control the diffusion of the false information quickly in order to reduce the loss. By the diffusion of the network of false information in public crisis based on the scale-free network (BA), this paper defines the nature of each social individual from the perspective of multi-agent. On the basis of these properties, this paper defines the individual opinion interaction rules when communicating. The research concludes that active individuals of information diffusion on interpersonal network are not the people with a great amount of friends, but the ones who have few friends. Nevertheless, the management department of false information in public crisis should maintain a circuitous neutral attitude rather than the "all-or nothing" coercive measures when intervene the diffusion process of the false information diffusion. Besides, the influencing social individuals are the "opinion leaders" who have a wide range of interpersonal communication.