Evaluating Competitive Ability of Tourism Enterprise by Using MTP-MCDM Technology for Resource-Based Viewpoint

Abstract

Tourism industry is an important industry for many countries because this industry can bring a lot of profit and worker opportunity. Tourism enterprise is the element in the tourism industry. Many scholars execute research to understand the compatibility of tourism enterprise. However, past research evaluates the compatibility ability of tourism enterprise based on tourism enterprise entire resource, but past research does not evaluate the compatibility ability of tourism enterprise in detail under consumers' viewpoint. The goal of the work is to build the framework to evaluate the competitive ability of tourism enterprises based on tourism resource in each tourism destination. Based on this framework, tourism enterprise can understand its competitive ability in special tourism regions. Some advantages of the proposed method and future research should be taken over finally.