Social capital on social networking sites: A social network perspective

Abstract

Although social capital has been researched from many approaches and attempts have been made to measure it online, the literature lacks an operational description that would allow its measurement criteria to be established from a social network perspective. Therefore, the purpose of this paper is to identify in the literature what metrics researchers use to measure social capital on social networking sites from a social network perspective. Thus, this contribution offers a theoretical description of the key elements for measuring social capital in social networking sites, which may be useful in subsequent studies.