The demographics of digital disconnection: prevalence, motives and barriers to disconnecting from the Internet in Aotearoa New Zealand

Abstract

This study explores how often New Zealanders’ deliberately disconnect from the Internet (“digital disconnection”). Utilizing a nationally representative survey of 1,012 participants, the research investigates the frequency of disconnection from the Internet, the motivations, and the challenges associated with disconnection. The study also explores the relationship between these factors and demographic variables. The findings reveal that a majority of New Zealanders intentionally disconnect from the Internet. The primary motivations for disconnection are to enhance face-to-face interactions, particularly with family and friends, and to reduce distractions associated with Internet use. However, disconnecting presents challenges, particularly the necessity of an Internet connection for accessing certain services. The study also uncovers significant correlations between age and gender and the motivations and challenges of disconnecting. This research provides a crucial first step in understanding digital disconnection in Aotearoa, laying the foundation for future studies on how individuals balance their online and offline lives.