Alimentación y calentamiento global: «La larga sombra del ganado» en la prensa española

Abstract

Global warming framing in the news and its anthropogenic causes is of great importance for the appre? hension of the subject by the public and, therefore, for the correct understanding of the individual res? ponsibility of each one of us. For years this representation exhibited an irrational scepticism already abandoned by most of the media. However, the coverage of this topic is still rooted in mental structures that prevent processing real facts properly. This paper presents a case of study that confirms this thesis in a subject very related to personal decisions: food. Findings report the inability of the reference Spa? nish press to understand and communicate responsibly on the link between meat?eating and global war? ming.