A Study on the Impact of RMB Exchange Rate Fluctuations on the Performance of Export Enterprises

Abstract

Changes in the global economic landscape have profound implications for the performance of export-oriented enterprises due to fluctuations in the RMB exchange rate. Research indicates that exchange rate fluctuations impact corporate performance through both direct mechanisms—such as changes in costs, revenues, and profits—and indirect transmission mechanisms involving market demand, competitive environments, and supply chain dynamics. Enterprises face challenges in exchange rate risk management, supply chain coordination, and policy adaptation. To address these issues, this study proposes strategies such as strengthening enterprise risk management systems, promoting supply chain optimization and upgrading, and improving the export credit support system, providing theoretical guidance and practical references for enhancing export enterprises' ability to cope with exchange rate risks.