Female television managers: Between leadership and gender inequalities. The Spanish case

Abstract

Female leadership in television companies in Spain is far from being consolidated, despite the great advances in Europe and other developed countries in the last decade. The aim of this study is to observe how the masculinization of power and gender stereotypes continue to hinder the rise of women in high-level management positions in television. The method used was qualitative analysis, based on personalized interviews. The results show not only the difficulties of women in their work as managers, as well as the obstacles they suffer in the construction of their own leadership, but also the problems involved in the slow and complicated search for equality between women and men in today's society.