Supply side management innovation:-Analysis on Enterprises in Scientific Industry Park Based on Market Orientation

Abstract

This research presents a conceptual framework for incorporating organizational learning and innovations as the mediating variables between market orientation and organizational performance. The samples of this study include 145 companies from the information technology industry in the Scientific Industry Parks. The global model fit is acceptable. This empirical result supports the constructs mentioned above. 1. Market orientation has a positive and direct impact on organizational learning, administrative and technical innovation. 2. Organizational learning has a positive and direct impact on administrative and technical innovation, but with no statistically significant direct impact on performance. 3. Organizational learning does have a positive and indirect impact on performance by means of organizational innovations. 4. It is not statistically significant that the impact of the two innovation types (both administrative and technical) interact with each other.