New ways in the marketing communication

Abstract

In these days companies try to find new approach customers and gained competitive advantage in the world markets. This papre briefly deals with descriptions of non traditional and new forms of marketing communication. Nowadays the marketing become essential part of company management mainly in the globalise markets we need search for new forms and ways how to approach to the customers. The company mainly use Above The Line marketing communication but in this day we can focus on Below The Line marketing communication.