An Innovation Resistance Perspective on Seller Resistance to Digital Device Recycling Platform

Abstract

In the resale commerce (reCommerce) movement, the digital device recycling platform (DDRP), which allows users to sell, trade-in, and recycle used digital devices online, is growing in popularity and significance globally. Although DDRPs offer new opportunities for commerce and sustainability, challenges exist to usher in their wide adoption. This study attempts to develop a deeper understanding of the reasons underlying seller resistance to the DDRP. Grounded in the innovation resistance theory (IRT), the research model of this study is validated using data collected from 307 potential sellers of used digital devices.