Drivers and inhibitors for organizations' intention to adopt artificial intelligence as a service

Abstract

The adoption of artificial intelligence promises tremendous economic benefits for organizations. Yet, many organizations struggle to unlock the full potential of this technology. To ease the adoption of artificial intelligence for organizations, several cloud providers have begun offering artificial intelligence as a service (AIaaS). Extant research on AIaaS exhibits a strong focus on technical aspects and has opposing views on what drives or inhibits the adoption of AIaaS within organizations. In this research, we synthesize extant research on AIaaS adoption factors and conduct semi-structured interviews with practitioners. Our research yields 12 factors that drive and another 12 factors that inhibit the adoption of AIaaS in practice. We thereby close a gap in scholarly knowledge on adopting this emerging service technology, especially on inhibiting factors, and help guide future research on related behavioral and technical aspects.