Comunicação organizacional e mídias móveis: Possibilidades e desafios

Abstract

The article seeks to reflect on how the variety of media and mediations (especially mobile media) brought new possibilities of interaction between organizations and their stakeholders, in particular the end customers. By extending the points of contact between subjects and brands, the presence and the almost constant use of digital media end up demanding that organizational communication starts thinking and proposing new strategies to approach and relate with stakeholders. Some initiatives will be presented and discussed here based on the reflections brought by mediatization e mobility theories.