Determinants Affecting the Adoption of Individualized Marketing Technology in Blended Medical Education

Abstract

In This research was conducted to examine factors influencing the acceptance of Blended Medical Education, including expectations of effectiveness, social influence, environmental support, and factors related to education participation. Additionally, the study investigated the levels of opinions and relationships of each factor by collecting data from a total sample group of 400 individuals interested in or studying integrative medicine through an online questionnaire. The research findings revealed that the majority of the sample group consisted of females aged 40 and above, primarily healthcare professionals, with a monthly income ranging from 30,001 to 50,000 Baht, residing in the Bangkok metropolitan area. The results of hypothesis testing indicated that the environmental support factor significantly influences factors related to Blended Medical Education participation, while other factors do not significantly influence participation in the Blended Medical Education.