Using Social Media to Enhance Project–Based Learning in Caribbean Higher Education: A Case Study

Abstract

Social media’s transformative potential offers Caribbean educators innovative approaches to project–based learning (PBL) in higher education. This exploratory case study investigates the integration of digital platforms in a health communication class within a Caribbean academic context, examining how social media can enhance student engagement and learning outcomes. Students developed theory–driven digital health messages and executed mini–campaigns across social media platforms. Utilizing qualitative methodologies, including student reflections and instructor observations, the research analysed pedagogical dynamics. Key findings reveal that strategically structured social media–based PBL enables students to cultivate real–world communication skills while practically applying theoretical frameworks. The study demonstrates social media’s capacity to create motivational, contextually relevant learning environments that support hands–on creative experiences. While highlighting the potential of digital pedagogies, the research also underscores the importance of implementing social media interventions with institutional sensitivity and robust ethical considerations.