Towards strategies to capture and retain mobile ticketing customers

  • Ferreira M
  • Ferreira C
  • Dias T
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Abstract

… of the analysis of complaints and usability tests, as well as the … and technical problems, lack of response to customer feedback… Expertise Centre for E-ticketing in Public Transport. (2017). …

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APA

Ferreira, M., Ferreira, C., & Dias, T. (2018). Towards strategies to capture and retain mobile ticketing customers. EAI Endorsed Transactions on Smart Cities, 169182. https://doi.org/10.4108/eai.9-4-2021.169182

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